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It is common knowledge that far more people fail at doing business online than succeed. Only roughly 20% of all new businesses in the US survive more than a several years. There are too many reasons why businesses fail, and of course many of them will never be known. One huge general category that contains perhaps most of the reasons are mistakes in the execution of business - marketing and advertising. Quite often people are wrong when they come to the online business table in the first place. But it does not matter why the errors are made – the only thing that matters is they are made and can produce devastating results.
Just one mistake concerns the thought that if you offer enough things to your readers, then that will be a wide enough net to cover most situations. Since nearly all of us also like choices, there is a right time and place for offering them as marketers. Giving folks a range of options frequently tends to be a flawed strategy if you want to make sales. The greatest approach is to avoid showing a menu of choices for your readers. The thing is, it has to do with human nature - in certain situations people have a difficult time with decision making. That can be particularly true with purchasing decisions. They can become so indecisive that the very common result is nothing is bought!
Well, what do you feel about that so far? No question, we are just getting started with all that can be acknowledged about gain muscle. You can find there's much in common with topical areas directly resembling this one.
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If you can be accurately described as being, cheap, then that is okay but just make sure you never assign that attitude to everybody else. What we are getting at is the mistaken presumption that all people want the most rock bottom selling price. Look all around you, there are cheap, inexpensive, and outrageously priced products and services in all markets. Some very upper-end products have been around for many, many decades. If every person was cheap, all those companies could not have made it as long as they have. People want to spend a lot on certain things for their own motives. If you have a good to high quality product or service, then learn how to properly market your products/services. It obviously can be done, so maybe study those companies who do sell more expensive products.
Have you ever had the thought that a product or service was so great that everyone must want it, or that everybody will buy it? I think a lot of people have experienced that at some time. On the other hand, over the years there have been several products that seemed to appeal to everybody. As far as every person on the earth buying something from one company; we do not think that has happened - yet. The danger of this line of thinking in your own business is it can easily make you complacent and fail to market or advertise to the extent that you should. It will be so easy for you to stroll the path of unrealistic expectations once you have that frame of mind. It is delusional to think about any service/product will be well-received by everybody.
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